JC Candanedo is a Panama-born commercial photographer from a Catalan family who now
works in London. Most of his photos are of people and include fashion campaigns, editorials, lookbooks and e-commerce work. He is also a committed portrait photographer, having started his career shooting pictures of family and friends. He is currently creating a series of images based around popular Brexit-voting stereotypes.
JC left Panama in his twenties for Barcelona to explore his familial roots and work as an IT
project manager, which he did for 20 years. After leaving the industry, he lived all over the
world, including the US, France and Australia. His work incorporates the energy of self discovery, reinvention and rebirth of his international experiences.
After he finished his career in IT, JC settled on photography as his primary means of expression. (During his teens, he had been a poet, writing a verse that later became a popular Panamanian folk song!) Since arriving in London with no portfolio four years ago, he has become a fully paid-up member of the photographic community, working with clients in numerous industries and having his work both published and exhibited.
Regarding his creative impetus, JC says he wants to bring: “Fresh air into an industry from
someone who has been on the outside looking in for a long time,” adding, “I want to be able to raise awareness of the issues that matter to me the most: eradication of discrimination of any kind (race, origin, gender, age, orientation, body type) to build a more inclusive fashion
Among his influences are Juergen Teller’s disruption, Isabel Allende’s storytelling and his
grandmother’s cookery. He is against the use of photography to promote the fiction of eternal
youth and unconscious fakeness and falsity in general.
JC writes a blog about his experiences working as a photographer along with his wider takes on
London life to be found at https://www.greypistachio.com/blog. It includes the popular monthly feature I Wish I Had Known, in which he asks professionals in the creative industries for the answers to questions that vexed him at the start of his own career.